Promotion - a means of communication between the seller and buyer. Product - a good, service, or idea to satisfy the customer"s needs. The four p"s - controlling marketing mix factors. A want is a need that is shaped by a person"s knowledge, culture and personality. Lecture 1 - january 9th: to discover the needs and wants of prospective customers, satisfy them. R/UCSD is not created, endorsed, promoted by or affiliated with the University of California San Diego.Marketing: the activity for creating, communicating, delivering and exchanging offerings that benefits its customers, the organization, its stakeholders, and society at large.
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